Web Design & Internet Marketing: a Practical Business Approach

(see 5 min video below) We finally put together our 1st company video promoting a unique Pay per Lead website solution. It is targeted towards commercial and residential cleaning companies that don’t have a website or have one that is ineffective. The way the program works is our company builds a website at no charge, promotes the website online, and then charges clients only when their phone rings from the website (or when they receive an email lead from the website).

Now why did we build a video to tell this story? Because video is compelling. Text and photos that describe a product or service pale in comparison to watching a movie with animation and sound. Also it is a difficult concept to explain to people (ie sell).

I previewed the video below to my Tuesday morning business group today to help educate them about what my business does. I wasn’t sure how they would react but at the end everyone asked me to forward the video to them and 2 members wanted to talk to me about new business. Not bad for a group of 20.

Your business: Think about what you sell and what story you can tell… and the secret to a good story is simply 3 things:

1. Problem: hook your audience with a typical customer problem that you can solve for them
2. Agitate: give examples of these problems to make them squirm
3. Solution: solve their problem and be the hero

Can you find the above three chapters in the video below?

Now at the end of the video I would love your opinion and if you know any cleaning companies in your area that have websites that suck (no pun) let me know :)